A seasoned product leader, Christian Orta is passionate about building and scaling innovative software solutions. With deep expertise in product strategy, go-to-market execution, and AI-driven solutions, Christian has led high-performing teams at high-growth startups and major tech companies, consistently delivering impactful products that enhance customer experience and fuel business growth. As VP of Product at Source, he is helping drive the future of procurement and project management in commercial construction.

Living in Northern California with his wife and two children, Christian holds a degree in Chemical Engineering from Universidad Simón Bolívar and an MBA from the University of Michigan. When he’s not pushing the boundaries of procurement technology, he's busy negotiating with his toughest stakeholders yet—his kids.